Let’s Talk Image Quality

June 22nd, 2010

Since the art world is moving more and more toward website submissions it is very important – no it is paramount – that your images are high quality. That does not mean that they are large file size and 300dpi. That would take forever to load and your visitors will leave your site before the image finally gets there.

What is does mean is that your original digital photograph is of high quality because when it is reduced in size and made web ready it will hold that same quality even though it is a smaller image (around 72dpi).

Here are 5 tips:

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Shameless Self Promotion For Artists

June 9th, 2010

Here are some ideas to increase the traffic to your website (If you don’t do it who will?)

  • People need to know that you actually have a website. Tell them, publish your website address on everything include adding it to the signature of all your emails.  I know one gallery who’s business card has only their website address on it and nothing else. Certainly this may drive traffic to their site if only to retrieve their phone number and address. You may not want to go to that extreme but do put your website address on everything that goes out  including on the back of your paintings.
  • An artist I know keeps prospects and clients informed of new work by creating a postcard that announces new work on her website.  The postcard cover always includes her website address as well as an image of the new work. The message on the postcard back encourages her clients and prospects to visit the site. This sends the message of her continual success to her client/prospect base and brings more visitors to the site. VAAA has a great postcard printing program for their members.

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Writing

March 30th, 2010

Do you absolutely hate, detest and despise writing artist statements, submission letters or proposals?  I get anxious and break out into a cold sweat (well not really but I still don’t like it).  Do you find yourself saying “I have a visual language” or want very much to go with “a picture is worth a 1000 words”. Unfortunately that is not going to advance your art career or get the work accepted by galleries or the public.  In order to reach people artists are put into the position where they have to explain their art and if feels like you have to explain yourself.

To help in this daunting task I have compiled some links to people and sites that actually have some useful tips.

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