Here are some ideas to increase the traffic to your website (If you don’t do it who will?)
- People need to know that you actually have a website. Tell them, publish your website address on everything include adding it to the signature of all your emails. I know one gallery who’s business card has only their website address on it and nothing else. Certainly this may drive traffic to their site if only to retrieve their phone number and address. You may not want to go to that extreme but do put your website address on everything that goes out including on the back of your paintings.
- An artist I know keeps prospects and clients informed of new work by creating a postcard that announces new work on her website. The postcard cover always includes her website address as well as an image of the new work. The message on the postcard back encourages her clients and prospects to visit the site. This sends the message of her continual success to her client/prospect base and brings more visitors to the site. VAAA has a great postcard printing program for their members.
